FOUNDED IN 2001 BY CREATIVE DIRECTOR JOE DAHAN, JOE'S JEANS REDEFINES EVERYDAY STYLE WITH ITS INHERENTLY LA SENSIBILITY AND DISTINCTIVE ROCK + ROLL POINT-OF-VIEW. WITH AN EMPHASIS ON OFFERING THE PERFECT FIT FOR EVERYBODY, THE BRAND TAKES A REVOLUTIONARY APPROACH TO DENIM AND SOPHISTICATED CLASSICS, INCORPORATING THE VERY LATEST IN TECHNOLOGY TO OFFER PRODUCT THAT IS BEAUTIFUL, INNOVATIVE AND FITS FLAWLESSLY.