Centric Brands Inc.

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BCBGMAXAZRIA

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BCBGMAXAZRIA WAS NAMED FOR THE POPULAR FRENCH EXPRESSION "BON CHIC, BON GENRE" - MEANT TO CONVEY THE IDEA THAT A GOOD ATTITUDE IS THE BASIS OF GOOD STYLE. SHORTLY AFTER, THE BRAND MOVED TO LOS ANGELES, WHERE IT REDEFINED THE DESIGNER MARKET BY OFFERING EUROPEAN STANDARDS OF QUALITY AND LUXURY AT CONTEMPORARY PRICE POINTS.

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BCBGENERATION

BCBGENERATION IS A YOUNG, CONTEMPORARY BRAND MADE FOR THE BOLD AND SPONTANEOUS SPIRIT. BORN IN PARIS AND RAISED IN L.A., BCBGENERATION WAS DESTINED TO DRAW INSPIRATION FROM OUR COLORFUL HERITAGE AND INFUSE IT WITH THE ADVENTUROUS, TRENDSETTING SPIRIT OF THE WEST COAST. EVERY PIECE IS MADE TO BE AS FEMININE AND FRESH AS THE GENERATION THAT WEARS IT.

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