BERNSTEIN'S FIRST COLLABORATION WITH JOE'S RESULTED IN THE BRAND'S SINGLE BIGGEST SALES DAY ON ITS WEB SITE.
November 4, 2019
Danielle Bernstein tried Joe’s Jeans on for size — and the fit was just right.
The influencer and founder of We Wore What partnered with Joe’s for its first influencer collaboration in March. The collection, which unveiled a new style named after Bernstein, contributed to Joe’s single biggest online sales day, driving 88 percent new customers to the web site.
The pair is reuniting for a second collaboration, with double the inventory of the first. The drop, which goes live Nov. 4, includes a new style, called “The Danielle High Rise Skinny Zip.”
“Danielle has been unbelievable for our team to work with,” said Jennifer Stender Hawkins, senior vice president of marketing and innovation at Joe’s Jeans, via e-mail. “We know it’s important to keep seeking out partnerships that work for our brand and also make sense for the influencer, celebrity or athlete. The magic works when it’s a true win-win for both parties who are authentically engaged in the process.”
As part of the partnership, Joe’s and Bernstein will try out Instagram’s Checkout and Reminders features, the latter of which allows brands and creators to alert their followers to new releases. Joe’s will also unveil a collaboration with football player Julian Edelman of the New England Patriots, and will test out the Instagram features for that partnership, too.
Bernstein has a track record of successful collaborations. She has released four collections with swimwear brand Onia, the latest of which raked in $1 million in the first three hours.
In August, Bernstein and Onia announced a licensing deal that made Onia the official production partner for Bernstein’s Shop We Wore What, which houses her line of overalls and future fashion collections.
Former Interim UFC Lightweight Champion Dustin Poirier has teamed up with Robert Graham to create a collaboration for…
More Robert Graham Is Fighting The Good Fight (with Dustin Poirier)Centric Brands has now acquired Taste Beauty, a manufacturer and marketer of children’s and adult beauty and…
More Centric Brands Acquires Taste BeautyFor the Parisian label’s Pre-Fall ’21 collection, creative director Christian Juul Nielsen tried something new…
More HERVÉ LÉGER AND JULIA RESTOIN ROITFELD JOIN FORCES FOR PRE-FALL 2021Sasha and Oli Benz hosted an intimate al fresco dinner on Saturday night in the backyard of their charming home…
More SASHA AND OLI BENZ HOST INTIMATE DINNER TO CELEBRATE “RHYTHM ROMANCE”Joe’s, the premium denim lifestyle brand, has partnered with writers and actresses Erin and Sara Foster on a…
More JOE’S JEANS TEAMS UP WITH ERIN AND SARA FOSTER ON CAPSULE, CAMPAIGNDid Hervé Léger get work done? I mean this in the nicest way possible, because Hervé Léger is looking…
More FALL 2020 READY-TO-WEAR HERVÉ LÉGERZac Posen officially has a new home. Centric Brands confirmed Thursday that it has purchased the Zac…
More ZAC POSEN BRAND AND INTELLECTUAL PROPERTY SOLD TO CENTRIC BRANDSLast night, The Daily Front Row and Hervé Léger kicked off New York Fashion Week with a fabulous dinner at…
More THE DAILY FRONT ROW AND HERVÉ LÉGER KICK OFF NYFW AT SCARPETTAJoe’s Jeans continues to build out its influencer arm. The denim brand has tapped jewelry designer-slash-influencer…
More JOE’S JEANS TAPS JEWELRY DESIGNER STEPHANIE GOTTLIEB FOR CAPSULECentric Brands has reportedly acquired the Zac Posen trademark at auction, WWD has learned. As reported,…
More ZAC POSEN TRADEMARK REPORTEDLY SOLD TO CENTRIC BRANDSLast night, BCBGMAXAZRIA welcomed The Daily and a bevy of chicsters into its gorgeous Fifth Avenue store for…
More INSIDE BCBGMAXAZRIA X THE DAILY FRONT ROW HOLIDAY CELEBRATIONChristian Juul Nielsen has been working hard at Hervé Léger. His approach is to slowly transition the brand,…
More PRE-FALL 2020 HERVÉ LEGÉRNEW YORK, Nov. 15, 2019 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (“Sequential” or…
More SEQUENTIAL BRANDS GROUP AND JESSICA SIMPSON ANNOUNCE NEW PARTNERSHIP WITH CENTRIC BRANDS FOR HANDBAG AND JEWELRY COLLECTIONSWhen Joe’s Jeans dropped its latest collection on Monday, its second collaboration with influencer Danielle…
More BRANDS ARE LINKING INFLUENCERS AND INSTAGRAM CHECKOUT TO DRIVE SALESDanielle Bernstein tried Joe’s Jeans on for size — and the fit was just right. The influencer and…
More DANIELLE BERNSTEIN, JOE’S JEANS REUNITE AFTER SUCCESSFUL COLLABORATIONGREENSBORO — The city welcomed its newest downtown tenant in a big way on Friday. A block party, complete with…
More CENTRIC BRANDS HOLDS GRAND OPENING AT GATEWAY CENTERMagic mirror on the wall, who is the fairest one of all? You will be after snagging this brand new Evil Queen…
More BETSEY JOHNSON DELIVERS WICKED DISNEY-INSPIRED EVIL QUEEN COLLECTIONMartinis at lunch? Not since Mad Men, my dear. Unless, of course, you were at Neiman Marcus the other day…
More MARTINIS AT LUNCH MAKE A <em>MAD MEN</em> COMEBACK IN HERVÉ LÉGER’S HOUSTON MOMENTHerve Leger will always be synonymous with the bandage dress. A statement-making piece that doesn’t hug the figure…
More THE ULTIMATE POWER DRESSThe glitterati of New York Fashion Week stopped to smell the roses (quite literally) last…
More BCBGMAXAZRIA Celebrated 30 Years With a Flower-Filled Anniversary Party Hosted by Adriana Lima“Y’all still wearing jeans?” tweeted international It boy Luka Sabbat last November. The comment acted at the…
More Ben Taverniti Is on a Mission to Make Denim Cool AgainBCBGMAXAZRIA just released an elegantly eye-catching Fall 2019 campaign, and its starring face is none other…
More ADRIANA LIMA IS HER OWN MUSE IN BCBGMAXAZRIA’S FALL 2019 CAMPAIGNIN A GALAXY FAR, FAR AWAY: Robert Graham is feeling the force. The brand best known for its embellished men’s…
More ROBERT GRAHAM TEAMS WITH ‘STAR WARS’ FOR FIRST CAPSULEChanges are afoot at Herve Leger. Designer Christian Juul Nielsen has been at the brand for almost a year now and…
More WHAT THE HECK IS HAPPENING AT HERVE LEGERHervé Léger has gone through a transformation since Christian Juul Nielsen took over as creative…
More FALL 2019 READY-TO-WEAR: HERVÉ LÉGERNeither rain nor traffic nor an impending Thursday workday could keep our intrepid revelers from their celebrations.…
More FLAUNT & BCBGMAXAZRIA CELEBRATE WITH SHAY MITCHELLJoe’s Jeans is entering influencer territory. The denim company has tapped Danielle Bernstein of the fashion blog We…
More DANIELLE BERNSTEIN TRIES JOE'S JEANS ON FOR SIZEAsk any fashionista and she’ll share that the key to a timeless wardrobe is by investing in classic…
More REVIEWERS SWEAR BY THIS LITTLE BLACK DRESSBAZAAR cover star alumni Rosie Huntington-Whiteley has rung in BCBGMAXAZRIA’s 30th anniversary with the launch…
More GET READY TO OBSESS OVER ROSIE HUNTINGTON-WHITELEY’S LATEST CAMPAIGN