Dockers Puts Chargers Coach Jim Harbaugh Through the Ringer in New Campaign

Dockers has tapped one of football’s best-known coaches as its newest brand ambassador.

Jim Harbaugh, the head coach of the Los Angeles Chargers and a former quarterback, is a longtime fan of khakis, Dockers’ bread-and-butter.

He will be featured in the fall campaign “The Everyday Uniform,” which plays on the idea that when you find something that works, you stick with it. It follows Harbaugh through a series of everyday moments that showcase the flexibility of the style. 

The coach is photographed in a variety of tongue-in-cheek situations such as grilling, taking an ice plunge, beekeeping, working out and doing karate — all while wearing khakis.

“I’ve always appreciated a good pair of khakis because they work wherever you need them to,” Harbaugh said. “That’s what makes this partnership with Dockers such a natural fit. This campaign is great. I had a lot of fun with it, sporting my Dockers khakis in all sorts of settings.”

“Dockers is an iconic American brand, and Jim has become just as synonymous with the khaki,” said Jarrod Weber, global president of sports and lifestyle at Authentic Brands Group, owner of Dockers. “Jim is a winner, and bringing him and Dockers together is a natural fit and a great cultural moment. We’re excited about the partnership and the opportunity to introduce the brand to a broader audience through someone who has such a genuine connection to the product.

The campaign launches globally on Monday.

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